Marketing & CRM

Guest relationship management and marketing campaigns

Total Guests
3,369

+12.5% from last month

Campaign ROI
385%

+23% from last quarter

Email Open Rate
60%

+5.2% industry avg: 42%

Loyalty Members
2,124

+18.3% from last month

Guest Segments
Distribution of guest types
VIP Guests
245
Frequent Visitors
432
Business Travelers
567
Leisure Travelers
891
First-time Guests
1234
Campaign Performance
Email campaign metrics over time
Revenue by Marketing Channel
Performance comparison across channels